The difference between network marketing and traditional marketing: in price: the price of marketing on the Internet can be adjusted to a more competitive position. In sales: Network marketing tools? "quot; The advantages of zero distance and zero time difference have changed the traditional circuitous mode, and can adopt a direct sales model to achieve efficient operation with zero inventory and no distributors. In terms of promotion: the Web method has richer connotation and realization methods.
The difference between network marketing and traditional marketing is different media, different payment methods, and different interaction. Different media: Network marketing is based on the Internet, mainly including websites and social media, email, mobile apps and other digital channels. Traditional marketing usually uses traditional media channels, such as television, radio, newspapers and magazines.
Discussion on the difference between network marketing and traditional marketing 1 Different ways of communication.
Network marketing is the innovation and development of traditional marketing, and traditional marketing is closely related to and different from each other, many of its theories come from traditional marketing, but network marketing with the help of a new tool - the Internet, is not used in the past marketing means. The goal of network marketing and traditional marketing is the same, are to meet the needs to obtain profits, the difference is the network
1, five-star service refers to the construction, facilities and equipment, function and management, service level as the basis, service quality, the specific evaluation methods in accordance with the National Tourism Administration issued by the facilities and equipment evaluation standards, facilities and equipment maintenance evaluation standards, cleanliness and health evaluation standards, guest comments evaluation standards, etc., the specific requirements are as follows: The appearance of the service personnel is dignified, generous and neat. Service personnel should wear work badges and meet the requirements for entry.
2, five-star service is the grade and grade of China's foreign tourism reception institutions: one star, two stars, three starsGrade, four stars, five stars, the higher the star, the higher the grade. The most widely used five-star industry is the hotel industry, and the division of hotel stars is based on the hotel's architecture, decoration, facilities, equipment and management, and service level.
3, the five elements of five-star customer service include: Quality: stand in the customer's position, make customers satisfied with the product. With the quality of products and services as the medium, we fully realize our commitment to customers. Cost: Through effective management, the cost burden of customers is reduced to a minimum. Reduce the burden on customers by reducing costs, and at the same timeProvide added value to customers by improving technical content and service quality.
4, five-star service usually includes the following: High quality room service Five-star hotels will provide guests with comfortable, spacious and well-equipped rooms. Rooms are usually equipped with air conditioning, separate toilet, broadband Internet and other facilities. In addition, 24-hour room service is provided, including cleaning, change of sheets and towels, to ensure a comfortable and satisfying stay.
5, five-star property service standards are: equipment and facilities management and maintenance services: provide hotel-style conventional services, need to have specialIndustry personnel are responsible for the management and maintenance of mechanical and electrical equipment and facilities. Order maintenance services: provide 24-hour on-duty guard monitoring system, responsible for fire management, vehicles, traffic and other order management in the community.
The transformation process from the 4P-based marketing strategy combination to the 4C-based marketing strategy combination is shown in Figure 1. The Internet and e-commerce have completely changed the basis of traditional marketing strategies, and it has greatly changedIt expands the original concept of marketing and marketing. From Product strategy to demand strategy In the traditional 4P marketing mix, product strategy is a very important part.
P is the term of marketing. Professor McCarthy, an American marketing scholar, put forward the four marketing combination strategies of "product, price, channel and communication strategy" in the 1960s of the 20th century. product (price) place (promotion) The first letter of the four words is abbreviated as 4P.
P is for the enterprise's marketing planningProvides a useful framework. However, the 4P is on the side of the business, not the customer.
Therefore, the mode of network marketing starts from the demand of consumption, and the marketing decision (4P) is to maximize the profits of enterprises under the premise of meeting the requirements of 4C, and the ultimate realization is to meet the needs of consumers and maximize the profits of enterprises.